Over drinks at The Wolseley, in London, in 2011, two friends discuss the chore of shaving with disposable multi-blade razors. A vision is born. Make shaving once more, a luxurious self-indulgent treat. During the London 2012 Olympics, Wilde & Harte commission a brand identity. The requirement being understated, quintessential and above all, proudly British. Computer-aided design (CAD) files are generated in preparation for the first manufactured batch of stainless steel handles.
Skilled cutlery finishers apply an impeccable mirror finish to the steel surfaces. Wilde & Harte confidently positions itself in the high-end shaving market. 'Made in Britain' at its very best in 2013. The Apsley, Eltham and Osterley razor collections are welcomed by shaving enthusiasts the world over in 2014~2015. The Eltham safety razor with art deco design attracts press coverage from leading publications such as Bloomberg Businessweek, British GQ and is referenced in many respected Men's Lifestlye Blogs. Celebrating exquisite craftsmanship of royal armours and British made razors.
Forged in partnership with the Royal Armouries, Wilde & Harte present a new Eltham razor collection, the 'Line of Kings', inspired by the grand armours of English kings in 2022.